Built from a love of sport.
550 Studio LLC is a holding company founded by VL — built around one simple belief: every sport deserves a dedicated community.
Our mission
We create focused digital brands that serve athletes, coaches, parents, and fans at every level. From the youngest players just picking up a stick to seasoned competitors chasing their next goal — our brands meet people where they are and give them the resources, community, and gear they need to keep playing.
How 550 Studio started
The name 550 Studio isn't random. 5 is V in Roman numerals. 50 is L. Together they spell VL — the initials of our founder. It's a small detail that carries a big idea: everything we build is personal.
What started as a single lacrosse community grew into a family of 15 brands spanning lacrosse, running, soccer, basketball, football, field hockey, volleyball, and athletic apparel. Each brand is built with the same care — focused, community-first, and made for people who live and breathe their sport.
We're not a faceless corporation. We're athletes and fans who saw gaps in the communities we loved and decided to fill them.
What we stand for
Community first
Every brand we build starts with the people who play, coach, and cheer. Community isn't a feature — it's the foundation.
Sport for everyone
From itty bitty beginners to seasoned athletes, our brands serve players at every stage of their journey.
Built with purpose
The name 550 is our founder's initials in Roman numerals. Everything we make carries that personal commitment.
Always growing
15 brands and counting. We're constantly looking for the next sport community that deserves a dedicated home.